Part two of my three part series on how ESPN is leveraging their Stats & Information Group (SIG) during their coverage of Euro 2012 is now up at Forbes. This post focuses on how the SIG supports the English-language outlets - from ESPN the Magazine to the on-air talent to ESPN Gamecast and chatrooms. The story is written from a first person accounting of June 8th and 9th, when I was given nearly 8 straight hours of access to SIG's staff, as well ESPN the Magazine and on-air production talent. What transpires is a live accounting of how the SIG team members play an integral role in bringing and added dimension to ESPN's coverage of the one of the beautiful game's biggest tournaments.
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